Move any slider. Every number below recomputes live from the assumption you set, not a canned scenario.
A forward model, not a report. There is no live performance history behind these figures yet.
Ad spend to booked install, with the conversion assumption shown at each step.
An illustrative starting mix. Shares and cost per job rebalance from live data once campaigns are running. Nextdoor, direct mail, and short-term-rental placements bill once the contract is amended to cover them.
| Channel | Illustrative share of booked jobs | Est. cost / job | Status |
|---|---|---|---|
| Google Search | $0 | Billable now | |
| Meta Ads | $0 | Billable now | |
| Nextdoor | $0 | Billable once contract amended | |
| Direct mail | $0 | Billable once contract amended | |
| Short-term-rental | $0 | Billable once contract amended |
Month 1 runs as a fixed data-buy that proves cost per job. Months 2 and 3 ramp toward the capacity ceiling as the channel mix proves out. This is an illustrative ramp shape sized off your current sliders, not a separate calculation.
Illustrative ramp shape. Not derived from the funnel formulas above, sized off them for direction only.
Every install includes the monitoring sensor bundle free during the pilot. This tracks homes enrolled, not a dollar figure, since there is no priced plan active yet.
Recurring monitoring plan value shown as homes enrolled only. No plan price is set or shown here.